There are two main types of push notifications. The first one is sent through a browser from a website. The second one is sent from the apps. Here we’re going to discuss the first one: browser push notifications.
Browser Push Notifications
63.8% of Internet users browse through Google Chrome. This is an impressive number and it’s followed by Safari, Edge, Firefox, and other smaller players. With this said, we want to share how web push notifications work on different devices. All of the major browsers support or even have their own push notification services. Here are the browser versions that support web push on mobile and desktop devices.
- Chrome 42 and higher versions support web push both on desktop and Android-powered devices
- Safari 7.1 and higher versions support push on MacOs desktop devices, while iOS doesn’t allow web push notifications for now.
- Firefox 44 and higher versions allow the display of push messages on desktop devices and Firefox 48+ versions on Android devices
Desktop Push Notifications
When customers use their desktops to visit your website or web applications, they see a pop-up asking for permission to send notifications. It depends on the operating system of where and how the pop-up will appear.
When a user agrees to receive messages, the service adds them to the subscriber list. From then on, they start receiving messages whenever they open the browser, even if the website is not loaded. The message is displayed in the right corner either at the top or at the bottom of the screen, depending on the device and OS.
Mobile Push Notifications
First of all, mobile app push notifications are not the same as web pushes. Here, like on desktop devices, the message is sent through the browser.
People are more used to receiving push notifications on their mobile devices. An average American, for example, receives 46 push messages per day! While you may think that it’s hard to stand out in the competition, mobile push notifications have their benefits. People are more used to seeing notifications on their phone screens so they’ll click on them easier than on a desktop device. There is more informality and familiarity. Use this to your advantage!
While on iOS powered phones the notifications are turned off by default, they are turned on on Android devices when it comes to messages from applications.
Common Use Cases of Push Notifications
The features and benefits push technology gives makes it an appealing means of customer messaging. Marketers across all industries, from news to eCommerce, use this means of direct communication for different purposes. See the below examples and get inspired for your own push campaigns.
Customer Lifecycle Push Notifications
It’s important to constantly update your users about necessary and relevant information that supports them at each phase of the cycle. These could be welcome messages, purchase and payment updates, notifications about changes made on the website, messages notifying users to keep their profile information up to date, thank you notes, etc. Such campaigns will help provide a personalized customer experience.
Time-sensitive Push Notifications
Push notifications are a great way to grab users’ attention with offers that are available for a limited period. Sending push messages that create a sense of urgency prompts customers to act quickly and respond to messages immediately. For example, if you’re offering a product in limited stock, a one-time-only deal that ends today, or limited-period specials, you may use push messages to create strong engagement and increase conversions.
Reminder Push Notifications
Reminder notifications push notifications add a lot of value for both you and your users. Let’s say a user added an item to your store’s cart and forgot to checkout, or a user was in the middle of taking some action but did not complete it. You can send a reminder to re-engage with users and guide them back to make a purchase or complete an action. This type of push notification is perfect to demonstrate value by reminding users about important things that matter to them, and they care about; otherwise, your message will be annoying. So make sure to acquire sufficient customer data to target your push notifications effectively.
Location-Based Push Notifications
You can use location-specific campaigns to notify users about special offers based on their current location. If you have an event, a last-minute deal, or a flash sale going on nearby that you think the user might be interested in, let them know by sending relevant notifications. Also, make sure to personalize your messages about an offer based on the user’s behavior and interests.
Promotional Push Notifications
Do you have one-day-only sales, seasonal promotions, or holiday deals? Let your customers know about your specials immediately with promotional push notifications. Put your new arrivals right on the screen of potential buyers and tempt them with eye-catching visuals. Use strong words and call-to-action phrases to entice users to engage with your brand and convert them into customers.
Push Notification Examples
So, what messages exactly should you send for your campaigns? Here are a few examples to get inspired for and start your own campaign now.
Send special offers to one or another segment in your subscriber base and make it sound like it’s for them only. What feels better than a special sale offer? Subscribers will be sure not to miss the opportunity.
You do have a product, service, discount or anything else related to major holidays, don’t you? Even if you don’t, congratulating with a push message will create good feelings towards your organization. Why not use the opportunity? Include a related emoji, and your message will surely grab attention and drive action.
Through analyzing your subscribers with the data the push notification service provides, you can understand what kind of message is useful to a certain category of users. Information is much more valuable than a 50% discount on a $15 product. If you own such information, have a blog or news piece about it, make sure to notify your users. As long as they read and are satisfied, they’ll make sure to click on the notifications receiver from you.
Do all devices support web push notifications?
All desktop devices, including mac, support push technology. What comes to mobile, iOS doesn’t allow website push notifications to be displayed on iPhone and other iOS powered devices. There is no news if Apple will add the feature in the near future. All Android devices do support the technology.
Are push notifications guaranteed to be delivered?
Deliverability is one of the main issues of all push notifications users. While you pay for each member of your huge subscriber list, not all of the messages actually get delivered. We, at SmartPush, found a customer-centric solution, making push notification usage even more affordable and effective. With our innovative pricing system, you’ll pay for each delivered message only. Make the most out of your investment in push notifications.
Are app and web push notifications different?
Yes, app push notifications appear on the user’s mobile screen whenever it has a connection, regardless the app is open or closed. Think about Facebook and Instagram push notifications mobile users get whenever the mobile gets connected to an Internet source.
On the other hand, web push notifications are sent by websites or web applications. The users see the message as soon as they use the device, regardless if your website and event the browser is loaded or not.