Emojis are fun, eye-catching, they add a dash of personality to any text or message, and sometimes they even convey certain feelings better than words. It’s no wonder that in a short time, they’ve become an inseparable part of our digital lives. It’s also not surprising that marketers were quick to catch up on this trend and start using emojis in their marketing strategies, including push notification campaigns. And with great results too: if used correctly, emojis improve push notification open rates by 85%.
So, if you are thinking of using push notification emojis to improve your business performance, you may be on the right track. But before you get into that, let’s understand why and how you should use push emojis.
Why Use Emojis in Push Notification Marketing
If you haven’t started using push notification emojis or are unsure about whether you should, here are four reasons why you should give them a chance.
- Emojis Attract Attention – Bright and colorful, emojis instantly stand out in a plain text, and instantly give a glimpse of what your message is about even if they don’t read the entire notification.
- Emojis Convey Emotions – According to research, our brain perceives emojis as a non-verbal communication method that evokes the same reaction and feelings we get when we see a human face. As a result, they are processed as emotions, and can change the mood of the recipients.
- Emojis improve Campaign Performance – We’ve mentioned in the beginning that push notification emojis can increase the open rates significantly. In addition to this already impressive number, push emojis also increase CTR by 38%.
- Emojis Save Up Space – Lastly, emojis serve the practical purpose of saving up space. Push notification messages are short by nature, and have a limit. Incorporating emojis whenever possible (for example, using 🏄🏻♀️ instead of typing “surf”) will help you say more with your message while not crossing the character limit.
Emojis work both for young users and for people with a more traditional approach to marketing, and as long as you use them correctly and in moderation, they can be a valuable addition to your push notification strategy.
What Are The Most Popular Emojis in Push Notifications
So, emojis are a great marketing tool. But there are around 3,500 emojis available, with the number growing every year. Finding that one emoji from this abundance of choice that will incentivize your subscribers to act on your CTA can be daunting. Naturally, the emoji you ultimately decide to go with will depend on the context and topic of your message. Apart from it, you can keep in mind this list of 10 emojis brands use most frequently and incorporate them whenever they fit.
Top 10 Frequently Used Emojis
Because most marketers write the copy and add emojis with specific intent, this list makes sense. For example, fingers directed to the right or down are often used to direct to a link, or the fire can be used to indicate an exciting offer or opportunity. Some of the other emojis can be used in a much wider context, and generally convey feelings of curiosity and fun.
3 Creative Ways to Use Emojis in Push Notification Messages
When it comes to using emojis in your text, the 🌤 is truly the limit. There are many different ways in which you can integrate them into your push notification strategy that will benefit your brand and yield the best results. Below are some of our favorites.
Use Words As Emojis
This is one of the more common and beloved ways of using emojis, especially when it comes to push notifications. Push emojis make the text more attractive and visually appealing, as well as help reduce the character count of your title and description, giving you more space to be creative.
Using emojis instead of easily works especially well for recognizable words and concepts, such as in the case of food, animals, and other common objects.
- Your 🍔 will be delivered soon.
- New collection of 👗 available now!
- Who doesn’t ❤️ a good deal?
Make sure to avoid using emojis that are too small or unclear, or may be interpreted in different ways. This will spare you many uncomfortable situations later on.
Start or End a Sentence With an Emoji
Continuing the previous point, unless you decide to use an emoji instead of a word, when incorporating emojis into your text, make sure to include them before or after your copy. This will help you avoid any confusion or misunderstanding of your message. Naturally, the emoji you choose need to reiterate the meaning of your message and make it more visual. Here are some examples:
- Your driver is here. 🚕
- You’ve left something behind. 🛒
- 30% OFF of all sushi types. 🍣
Utilize Emojis as Punctuation Marks
Another unconventional way that you can include emojis into your copies is by using them as punctuation marks. Generally, you'd add emojis after the punctuation mark. In the case of push notifications, when every character counts, substituting the full stop or the exclamation point at the end with an emoji can avert the text from being truncated while adding some more context to your message.
- 40% OFF from your first order 🔥
- Newest collection is available now❕❕❕
In the highly competitive digital world, where a lost click equals a lost sale, emojis are a powerful tool in your push notification arsenal. Fun, universal, and appealing, emojis will continue to play a central role in how we communicate in the digital domain.
If you've been looking for ways to humanize your company, emojis are a great place to start. Experiment with push emojis to add a dash of color and a pinch of personality to your message. See how your notifications perform with or without emojis and adjust them accordingly.